Why Pre-Award Decisions Matter More Than Teams Expect
Feb 10
/
Rachel Werner
Pre-award work can feel low stakes. Funding has not been awarded yet, timelines are still flexible, and decisions often feel preliminary. Because of that, assumptions made during this phase can go largely unexamined.
Those assumptions rarely stay theoretical.
Those assumptions rarely stay theoretical.
Why Pre-Award Decisions Matter More Than Teams Expect
Choices made before submitting an application often become permanent once an award is accepted. Staffing plans, budget structures, reporting expectations, and partner roles are difficult to change after the fact.
When those decisions are rushed or informal, teams spend the life of the grant managing around them instead of managing proactively.
When those decisions are rushed or informal, teams spend the life of the grant managing around them instead of managing proactively.
Common Pre-Award Assumptions That Create Risk
One of the most frequent issues is underestimating administrative effort. Program teams may focus on service delivery while overlooking reporting, monitoring, and documentation requirements tied to federal funding.
Another risk area is informal approval. Budget and operational decisions made quickly to meet deadlines can later conflict with internal policies or funder expectations.
Another risk area is informal approval. Budget and operational decisions made quickly to meet deadlines can later conflict with internal policies or funder expectations.
What Pre-Award Clarity Really Looks Like
Pre-award clarity is not about having every answer. It is about asking the right questions early.
Teams that invest time in this phase enter awards with confidence rather than uncertainty—and that confidence reduces downstream compliance risk.
- Do existing systems support required reporting
- Are roles and responsibilities clearly defined?
- Are internal approvals aligned with how the award will operate?
Teams that invest time in this phase enter awards with confidence rather than uncertainty—and that confidence reduces downstream compliance risk.
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Martha A Moore, MPA, DTM, CNAP, has been working in the accounting industry for over 35 years. Over that time, she has worked in the Grants Management area for 20 years. She has recently received the Certified Nonprofit Accounting Professional (CNAP) credentials. Martha’s expertise in grants management field is in the post-award/closing/audit areas, while serving as an advisor to preaward budgeting and program narrative. Thanks to her many years in the accounting/grants management industry, Martha has the ability to zoom out and holistically see the big picture and how external funding can be crafted for effective and efficient use. She believes in team approach with both finance and program team at the table to ensure a clear and comprehensive award application, with the end goal being grant awards. Martha also has extensive experience in subaward management from a university to a local nonprofit organization. Martha is a public speaker and trainer, thanks to her many years (20+) in Toastmasters International. She earned the highest designation, Distinguished Toastmaster, and puts those skills to use daily. Martha’s niche’ is the desire to see local nonprofits (BIPOC startups to mature nonprofits) succeed in securing funding to fulfill community gaps in partnership with the philanthropists, private sectors, local, state, and federal governments.
